A change in customer behavior — Research Online, Purchase Offline

Introduction A new trend in purchasing behaviour, whereby a consumer gains the information from the Internet about a product and then purchases the item in a physical store. We today have more tools than ever before to conduct pre-shopping product research online before heading into a store. These tools are retailers that leverage best-in-class digital... Read more

Dreams To Raise Millions Of Dollars? Check These Advice

Venturing into an endeavor that will require millions — if not hundreds of millions — of dollars in fundraising is daunting for anyone, especially in today’s economic climate. Investors, more than ever, want a "sure bet." While risk can never be fully mitigated, investors will be looking for business deals and people who have a clear, unfair advantage in the market and... Read more